Category: teardowns


I’ve used Gravity Forms for over a decade. They have a fantastic plugin, and I looked it from the perspective of a new user, from the website through to the experience of installing the plugin and setting up a contact form. It was a lot of fun. Hope you enjoy! Updated May 2023 Send me […]


LifterLMS is a powerful tool to create courses on WordPress. I had some challenges with getting things setup, but in the end walked through the whole process and learned a ton. Let’s dive in! Updated May 2023 Send me the teardown! Built with ConvertKit


WPForms is a great tool. But it’s been the most frustrating teardown to date. I see it’s value, but it drove me crazy. Let’s dive in! (you’ll see I take some inspiration from them). Updated April 2023 Send me the teardown! Built with ConvertKit


GiveWP is a fantastic plugin that allows you to do a quick donation form on your website. I wanted to go through the process of setting it up and see where it works well, and what could be improved. Updated April 2023.


Jetpack is a fantastic plugin that offers a lot of value to websites. I’ve used it over the years, and benefitted from it. I wanted to go back through the process of setting it up for the first time, and see what that feels like. Definitely ran into some issues with this one. Full disclaimer: […]

Yoast SEO

Yoast is a fantastic plugin that helps millions of sites improve their visibility online. With that said, there’s always room for improvement. I went through a teardown of the basic onboarding process, and ran into some sticky problems. Updated April 19, 2023


This was a trip! I got stuck half way through and almost bailed, but then found a way to get the product working. Found some areas it could be improved and also love some of the things that are happening now. Updated April, 2023


This is a fantastic plugin that’s helped folks across the internet start and run e-commerce business. Full disclosure, I worked there as a product designer in 2019. As one of the largest open source projects for selling online, WooCommerce has come a long way in creating a great experience. With that said, there’s always room […]


Below I’ve taken screenshots of the journey from installing the plugin through to the activation moment. I’ve highlighted areas where the product works well, and areas where it could be improved.  Ok, let’s dive in! Updated April, 2023